For you to be in business (either small or big time), you must have some sort of a business name. However, very few businesses can be classified to have a brand identity.
Branding is the process of creating outstanding and solid perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.
When we talk about branding, a lot of people think it’s only a thing for big businesses but these days, SME’s have been using branding strategies to the greatest of their advantages.
Having a brand identity provides you with the following benefits:
- ADVERTISING: Having a very strong brand name and logo stamps your organisation in the mind of your target audience/market.
Once your organisation is on the mind of your target market and your logo or name surfaces anywhere, the recognition pops up. Even if it’s on a very unfamiliar product. You stand a chance of potential sales.
- LARGE IMPRESSION: Normally, people associate brands to large organisations. If you create a very strong brand identity for your organisation, and you effectively position your brand on major media platforms with the help of A PROPER DIGITAL MEDIA MANAGEMENT COMPANY, your business begins to appear larger than it really is. This gives consumer some sense of assurance.
- POWER OF RE-SELLING: Once your brand identity is solid in the mind of your consumers, it gives you re-purchasing advantages. Your consumers need not look hard before they pick your products off the shelves.
- QUALITY & RELIABILITY: A strong brand is attached to quality. consumers naturally believe that no organisation wants to be known with low quality. Once you have established your brand identity, your products will be seen as more reliable and of a higher quality as compared to competition of brands with lesser strength.