In this digital age we find ourselves, mobile phones are in the pocket of everyone. More people access the internet than ever before. How much time do people have to read these days though?
In the year 2014, photos accounted for 75% of content posted by Facebook pages worldwide.
“From a user’s perspective, photos are also the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans! No other post type received more than a 4% interaction rate.
Posting photos on Facebook is the best way to get more attention from your fans because images are easier to consume than text. However, be aware that not all photos are created equal. Not only must you share high-quality photos, you must also share photos that interest your target audience.” SOURCE
But the internet is rapidly changing. On Facebook, Twitter & Instagram these days, there are tonnes and tonnes of visual online advertorials materials (videos. Short Videos, skits, interviews, Full movies, Cartoon characters and many more).
- “Researchers found that coloured visuals increase people’s willingness to read a piece of content by 80%
- When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
- 46% of marketers say photography is critical to their current marketing and storytelling strategies.
- 65% of senior m
arketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.” SOURCE
You stand a chance to engage more clients and followers on social media these days with visuals more than texts and if you don’t know, interaction (comments & shares) is the soul of social media communication now as it gives you an opportunity to engage with your audience. This is what every business needs to make sales.
Digital Media | Business | Sales